8 More Ways
to Make Your Article Go the Extra Mile!
Article Marketing is becoming like a stampede of wild
horses! Yet there is a way to destinguish yourself among the
crowd. Write the solution...
Are you ready for your business to be noticed by hundreds even
thousands daily? It’s true more and more online newsletter
publishers and website owners are looking for fresh original articles.
They need your insightful information. Even so, the group of article
marketers is also growing.
Glenn Murray, popular website copywriter of DivineWrite.com
wrote in recent SiteProNews article, "As a result of
its newfound mainstream popularity, the number of articles
being written and submitted has increased by between 100%
- 600% in the past year!"
With all this growth there is a need to distinguish yourself
in the group. My best advice is to write articles that solve
a problem for your targeted audience. Write the solution.
Write each article with a theme, problem and solution.
For example, there are other marketers like you and me who
need a solution—an easy way to get free traffic, become
an expert in their field, get free publicity, reach thousands
at a time, promote their book, business or service. These
marketers are looking for ways to make their information easy
to digest and easy to apply. Here are eight more formats to
write your easy articles and make them go the extra mile:
1. Short, Short Article. This article has
gained popularity among article marketers because it delivers
bite-sized information. A lot of directories have added a
category for the 500 word article. Get and keep the attention
of web readers by delivering short messages. You put effort
into gaining your web reader’s attention; now make their
click worthwhile with brief compelling copy in bite sizes.
Start with the conclusion. Your readers may not make it to
the end of your piece the point early and use the rest of
your article to support that main point.
2. Action Oriented Article. I used to not
like watching most talk-shows. I complained that they did
a good job with presenting the problem but no one offered
solutions. Times have changed for most talk-shows present
the problem then present some form of solution. Yeah!
The same goes for articles. Make it a practice to present
the problem then seek to engage your reader with an action
toward the solution. For example, a client of mine wrote an
article about time management. One of her main points was
set a schedule. To engage her readers she included a one line
fill in the blank schedule M___T___W___.
3. Command Tip Article. Most will say they
don’t like being told what to do. But our human psyche
seems to respond in spite of what we like. The command has
an immediate effect. Why? It connects with the “Yes,
I want that” spot within us all. Commands reassure us
that helpful advice will follow. Advice that helps us get
what we want. It tells the readers it’s possible to
achieve the benefit the author is claiming. Start each tip
with a command such as ‘Do this’, Write this,
Implement that. Then direct them to put the tip into action.
4. Mistake Tip. Wise people love to be warned
of the mistakes and pitfalls in any field so they don’t have
to learn them the hard way. In college days, the smart students
were not necessarily the most popular. The popular ones were those
who gave out tips freely. I had a college friend that was popular
for this reason.
She tipped you about what professor to sign-up for in a hurry
because their classes filled up fast. She tipped you about the class
and the professor to try to avoid. She tipped you where to go eat
cheap. So create popularity for your business write a Top 5 Mistakes
in your field. One of my website client’s most popular articles
includes “Top 5 Site Mistakes That Drive Your Customers Away
in Less Than 2 Minutes.”
5. Interview Article. Choose a reputable
expert to interview and offer their best problem/solution
tips. Do this format in the question and answer format via
email. Choose specific questions that will give your audience
specific solutions to their problems. Don’t forget to
make this format go the extra mile for you by using the content
on your website, blog and/or ezine.
6. Review Article. Find your favorite resource,
product or website that helps accomplish something in your
field. Do a review of that resource. Does it make life easier?
Does it enable you to complete faster. For example, you could
review a product on a scale of one to ten. Does it rate a
ten, eight or seven in your book? Rate the product in your
article then explain the glowing things it has done for you
through experience. Don’t forget to include any downsides
of the product. Your audience will appreciate your honest
appraisal.
7. Favorite Resource Article. I love this
format. It can be similar to the Top ten cds or the Top 20.
You know at the end of each year many television shows will
air their top 10, 20 even top 50. Well in the case of your
article, you can schedule it around the holidays or some other
special occasion. I’ve seen some web developers publish
a top 20 to celebrate their birthday. Choose your celebration
and write a top ten list of resources in your field. List
the resource and a mini-review including why it made your
top 20 list.
8. Success Story Article. Success stories
are always great for sales. Why? Because results move people.
Nothing that I know of will get people to pull out their card
better than a success story. Your audience will instantly
say, “If he can do it then I can do it.” Gather
some success stories and publish them as a case study article.
Or better yet write your own success story with details that
will cause your sales to soar. Your audience wants to gleam
encouragement from your success. For example, a client’s
website jumped from a mere $20 to $1500 in just 3 months.
Even with a modest success, his readers would love to know
what he did so they can do it too.
Don’t wait any longer! If you wait to choose an article
format your traffic may never increase. Choose a format for
your insightful information and write your article today.
Remember, there’s an Information Revolution raging online.
Why not jump in before it’s too late. Start with writing
a short, short article to promote your ezine, website, product
or service. Your readers have been waiting for your expertise.
Now just do it. Best wishes for your greatest success yet.
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Writing Help
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© Earma Brown, 13 year author and business owner
helps small business owners and writers who want to write their
best book now! Author of “Write
Your Best Book Now”, she mentors other writers and business
professionals through her monthly ezine “iScribe” at
How to Write
a Book Tips Subscribe now at
iscribe@writetowin.org
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