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Magnetize Your Author's Home Page! Your book deserves special attention with website marketing. Let the world know about your book. Market and prosper! You have accomplished your dream – written and published your book. You now hold the title AUTHOR. Congratulations! Are you ready to leverage the Internet for more book sales.? You need to synch your website and book to achieve maximum online sales. Setup your home page to grab the attention of your visitors. Engage them immediately with compelling headlines, sizzling copy and simple navigation. Write your copy to educate, entice and motivate your audience to action. If your web page lacks magnetism, revise it to include these 8 things. 5. Give your links the power of benefits. We have added magnetic pulling power to our bulleted list, headlines, and titles. It’s all good. But there’s one more area that will give your home page even more pulling power. I got this tip from Allen Says’ “The War Report.” Many unseasoned site owners create links that say things like, “Get your FREE ebook here!” or “Sign-up for our FREE ezine!” When first exposed to this tip, all I could say was, “Ouch!” I know my sites were filled with links like that. Perhaps we thought the magic word was FREE and people would automatically click on it and download. The truth is ‘Free ezine” tells our audiences nothing. Impart life to all your links with benefits. Those left over benefits and titles you developed earlier in this article. Review each link and pretend you have to get every visitor to click on it. 6. Add Testimonials. Most everyone wants to know who else has read your book and like it. Testimonials speak up for your book. They act as a referral and even an endorsement. The compliments from another reader help melt away your prospect’s fears and doubts about buying from you online. Testimonials will act as a magnet; pulling your audience in with maximum credibility.
7. Add Subscription Form. You want the ability to pull your targeted audience back to your site again and again. For if they don’t buy the first time (most don’t), online researchers say they will after the fifth to seventh time of being exposed to your sales message. Adding a subscription form will give you the ability to pull your audience in again and again with more valuable information. 8. Add the Pop-Up. Use; don’t abuse the pop-ups. With the popularity of pop-up blockers, one might wonder if the pop-up still works. It still works. Use it in moderation and watch an increase in your subscribers. The bottom line is summed up in an old adage that says, “If you don’t ask, you won’t receive.” Don’t wait. If you wait you could be starting the next year without the explosive sales and traffic your author’s site deserves. You have invested time and perhaps money into making your site the best it can be. Now, create a magnetic home page by giving your bulleted lists, headlines and links the power of benefits. Magnetize your author’s home page and prosper! ======================================= © Earma Brown, 13 year author and business owner
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