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Magnetize Your Author's Home Page! Your book deserves special attention with website marketing. Let the world know about your book. Market and prosper! You have accomplished your dream – written and published your book. You now hold the title AUTHOR. Congratulations! Are you ready to leverage the Internet for more book sales.? You need to synch your website and book to achieve maximum online sales. Setup your home page to grab the attention of your visitors. Engage them immediately with compelling headlines, sizzling copy and simple navigation. Write your copy to educate, entice and motivate your audience to action. If your web page lacks magnetism, revise it to include these 8 things. 1. Develop a list of 10-20 benefits of your book. For example, a client of mine realized her audience didn’t just want to know how to get articles written, they wanted to know why should they write them? So on the home page selling her article writing ebook, she started with a list of good reasons to write short articles to promote: For the serious marketer this ebook explains step by step how to promote your business, build a gigantic opt-in list, increase your traffic, get qualified links, increase your page rank, grow your affiliate base, become a recognized expert, and collar more sales. 2. Be specific. List specific benefits. Describe how your customer will feel after buying your book. For example, after you buy my book about 7 steps to losing weight, you’ll look and feel 10 years younger without extra pounds. Then post a picture of what your client looks like before and after reading your book and going through the steps. Let them see how happier and more confident they look with less weight. Make your page magnetic with specific benefits. 3. Let the passion for your topic show in your marketing copy. Which arouses your interest more? “A 9-Step Power Plan to decimate and dominate the Consultant’s Marketplace” or “The 9-Step Plan to Become a Better Consultant.” “How to Convert More Buyers Into Customers” or “How to use the ‘FTP’ factor to pull amazing clickthrough rates that most marketers will only dream about!” Magnetize your web page with passion that creates desire and sales with your audience.
4. Develop the skill of writing headlines. Provocative headlines will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out the baited hook and reel a captive audience in every time. The shocking statement ‘Wives Who Don’t Want Sex’ even if they don’t have this problem will get the attention of the curious. Use the Command statement for an immediate effect, ‘Become an Internet Millionaire!” Even if it’s a well worn claim, it still captures a large share of attention. Don’t forget the power of the simple ‘How To” information title. It alerts your audience that the information that follows will be simple and easy to digest. Capture the attention of your audience with a home page filled with magnetic headlines. Don’t wait. If you wait you could be starting the next year without the explosive sales and traffic your writer’s site deserves. You have invested time and perhaps money into making your site the best it can be. Now, create a magnetic home page by giving your bulleted lists, headlines and links the power of benefits. Magnetize your author’s home page and prosper! ======================================= © Earma Brown, 13 year author and business owner
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