5 April 2005

Write Your Best Book Now
(2 Free Sample Chapters)

7 Step Writing Program to Write a Book You Can Be Proud Of!

Chapters

1. Write to Win
   Discover 8 Secrets of Writers Who Win
2. Win with the Writer Inside You
   7 Step Program to Profit from Your Passion
3. Designing Passion Points to Sell More Books
   Top Ten Ways to Make Your Book Show You the Money
4. Write Destined to Win
   10 Steps to Map Your Journey with a Plan
5. Sizzle Your Title and Win More Sales
   10 Top Tips to Sizzle Your Title
6. Dig for Gold Like a Winner
   Mine the Gold Called Your Knowledge
7. Lay a Good Foundation to Win
   Build a Successful House for Each Chapter
8. Write Your Best Book Now
   9 Easy Steps to Speed Writing
9. Generate a Winning Streak
   How to Fish in the Profit Streams Created by Your Book
   

Chapter 1
Write to Win

Discover 8 Secrets of Successful Writers
If the power to do hard work is not talent it is the best possible substitute for it Ambition by itself never gets anywhere until it forms a partnership with work -Jarnes Abram Garfield (1831-1881) 20th U.S. President, assassinated 1881, 4 months in office

Winner Notes:

• Why it’s worth it to write your best book and
  Ten secrets to getting it done now!
• S1: Winners know now is better than later
• S2: Winners realize best sellers have one central thought
• S3: Winners choose topics they are passionate about
• S4: Winners recognize a successful book is a journey
• S5: Winners discern their talents, use them and barter the rest
• S6: Winners devise a plan to succeed
• S7: Winners realize success breeds success
• S8: Winners use technology to leverage their earnings

WHY IS IT WORTH IT?
It’s easy to write your first, second and third book quickly, if you know how. You want to impact your generation and the ones to come with your insightful message. Read on, only if you are interested in gaining life long multiple streams of income. If you want your creditability ratings with your clients to soar upward or if you want to change your life implement the steps in this book and write your own significant, saleable book.

So if there are so many good reasons and it’s so easy to write a good book why aren’t more people writing them successfully and (uppermost in the minds of some) accepted with the traditional publishers. Why are so many good manuscripts passed on or even rejected by major players in the publishing field.

WHY DO PUBLISHERS REJECT 80% OF MANUSCRIPTS?
They reject 80% of the manuscripts that come to them. And of that 20% that are selected, 80% of them never earn enough to cover their author’s advance or the cost of production. The unprofitable books are returned to the publishers to be sold at a deep discount or shredded and taken to a landfill. The small percentage that is successful goes on to generate mind boggling profits and create branded businesses that create more outlandish profits.

Even in the face of such daunting statistics, most people know the winner reasons to write a book. Reasons like you can impact the world with your practical insights gained from years in your profession are familiar to them. You know you can instruct, inform, entertain or teach with your novel, simple how-to or self-help book. You instinctively know your creditability and trust ratings will skyrocket with your customers after your book is realized. You have no trouble believing you will be perceived as an expert in your field after authoring your book.

TEN SECRETS TO GETTING IT DONE NOW!
On the other hand, few can pin point real reasons they haven’t done it yet. They get hung up with the myth reasons that hinder them from getting their book done. It’s true there are reasons that will stop you cold every time, if you fall for them. There are little recognized truths—secrets that will destroy the myths that keep you from realizing your book dream. Here are the top ten secrets that will help you write the book you have always wanted to write, now:

Secret #1 Know now is better than later.
Winning writers know how to overcome the giant called procrastination. Have you ever met anyone that said, “I wish I never wrote my book.” I only meet people who say, “I wish I had written my book sooner.” Apply time management skills with this book’s easy writing program and get your book out quickly so that you can start profiting from your knowledge now.
Secret#2 Develop one central thought with a marketing emphasis
Winner selling books focus on one main concept. To write focused compelling copy for your book select a central thought and write each chapter to support that central thought. Include strategic marketing points before and throughout your manuscript. At the end of your project you will have a well written book ready to sell.

Secret#3 Choose a topic you are passionate about
Successful writers select a subject they are passionate about. They realize they can overcome all obstacles with persistence and passion. Choosing a topic you are passionate about will make research and fact gathering a joy because you are constantly finding out new and interesting facts about something you love. Well maybe not a joy for everyone but at least it will make it easier.

Secret#4 Recognize a successful book is part of a journey
Writers who win know writing a book is just a part of an interesting journey. Discover in this book how to write it simply, organized, with passion and lots of profit. Your journey will be enjoyable, stress-free and in less time as half or even one-third.

Secret#5 Discern your talents, use them and barter the rest
Unseasoned writers think they have to have a truckload of writing talent before they can write a successful book. The secret is if you can talk, you can write a wildly successful book using respected information from professionals. Write using the ability you have and barter the rest. Or hire a writer and implement your talents in the parts of the plan that you are most talented. Successful writers know that readers just want a friend that will entertain them, inform them or educate them. Readers enjoy passion with natural language more than a boring list of facts in perfect order.

Secret#6 Devise an efficient plan to succeed
Writing a book can be painfully slow and stressful, if you don’t know how to write in an organized and speedy manner. Winning writers create a plan with systems and structures to make their writing fast, easy and stress free. They learn to delegate and let go early. They don’t succumb to the same mistakes unseasoned writers do. They avoid stressful writing tactics of “marathon writing”, getting away from it all to work on their book while their families suffer. They realize they don’t have to use the creativity killer “linear writing - trying to write their book from first to last chapter in an ordered sequence” unless they want to.

Secret#7 Success breeds success
Readers and customers love brands. Brands establish trust. Writers enjoy the greatest success establish a “brand” for themselves and their books. They continue to build upon it, slicing and repackaging their original idea in as many different ways as possible. The Chicken Soup series brand sliced their original idea to mini-calendars, devotionals, journals and much more. Later came the subsequent books “Chicken Soup for Teenagers”, “Chicken Soup for Mothers” that further cemented their brand into the hearts and minds of this generation. You know what I’m thinking, go ahead get started on your brand today by writing your book now.

Secret #8 Use technology to leverage success
Successful writers embrace technology. They discover how to use their word processing software more efficiently saving time on getting their book to market. They learn to use new marketing techniques that will multiply and expand their profit streams by as much as 8 times. They use their websites and email lists to build their brand name, create more product awareness, follow up on their customers and leverage their profits.

SUMMARY
The truth is there are no more legitimate reasons to not get started writing your successful book. Implement the following 7 step program and write the best book you’re capable of. And do it now! For now is better than later.

[TOP]

Chapter Two
Win With the Writer Inside You

7 Step Program to Profit from Your Passionate Book
Learning and then not acting on what you learn is like plowing and then never planting. – Unknown

Winner Notes:

• Start with a Plan to Pursue your Passionate Goal
• Setup Passion Points to Guide Your Book to Success
• Sizzle Your Title with Passion to Sell More
• Mine Your Best Knowledge Like Gold
• Create Fabulous Framework for Each Chapter
• Take 9 Easy Steps to Speed Your Passionate Writing
• Build Multiple Ways to Profit from Your Passion

Anyone can write a book filled with their passionate information, message or expertise. Yet many do not because they assume they aren’t talented enough, they don’t have the time, it won’t sell, it will take too long or it won’t be significant. Are you one of those who delay assuming it won’t work for various reasons? Imagine for a moment that all of those assumptions and concerns could be dissolved and an easy plan emerged that would help you get your book written and out to help the world.

WHAT IF EVERYONE COULD WRITE A BOOK?
What if everyone that wanted to write a book could do so easily? Now you can with “Write Your Best Book Now” book with 7 easy steps that will help you profit from your passion. With these 7 steps you can establish yourself as an authority, create multiple income streams and promote your impactful message and expertise. Here’s an overview of the 7 steps covered in this book. Implement these and profit from your passions whatever they may be:

1. Start with a plan to pursue your passionate goal and win. Your WIN is the successful completion of your book marketed to a targeted audience with more book sales than you dreamed. Your map is a written marketing plan including the goal, the route and passion points (signs) along the way.

Our 7 step writing program is your vehicle of choice to take you to your goal. Starting your journey with a written marketing plan will guide you down your book path with ease and direction. Additionally, authors who enjoy the greatest success work from a plan even a program that begins with a book. The book is the beginning not the end. The Win With the Writer Inside program helps you describe your book, the characteristics of its market including who and why they will buy it.

Developing your book following the program explains how you will build upon the credibility and visibility your book creates. Your plan will describe how you will promote your book as well as develop multiple streams of income from it.

Following this plan, encourages you to view your book as an expandable “concept” instead of just one title. It will encourage you to build a structure and insert modules of your existing information into it resulting in easy, step by step writing of a successful book(s).

Begin by asking some fundamental marketing questions: Who is your target audience, who do you want to buy your book, what problems do they face, what motivates them (fear, anger), why will they buy your book, what benefit will your book offer its readers, what will you do to promote your book and ways you can profit from your book’s success.

2. Setup passion points to guide your book to success. Every part should be written passionately and designed to be a sales tool. Touch your readers' emotion with passion for your topic and you'll sell more books. In fact, when you design your book to include the passion points below, you'll sell more books than you ever imagined.

Your first passion point should be to write to help one targeted audience. It's true your book won’t interest everyone. But there is a community of people in your field waiting for you to solve their problem. What problems does your message solve for them?

Secondly, but just as importantly sizzle your title and book cover as passion points. Researchers say you have around 20 seconds to hook your potential buyer including front and back covers. An excellent title is short. The top titles are benefit driven. Don't forget to heat them up with emotion.

Devise your theme as one central thought. Best sellers focus on one theme. It makes your copy more focused and compelling than it would be otherwise. Design your mini-billboard or your 30 second commercial for elevators, grocery lines and anywhere you have only a few seconds to tell and sell.

Your back cover is another important passion point that should be designed to sell. It should be written as a mini-sales letter driven by benefits for your reader as well. Write your back cover before you write your book.
Develop your introduction. State the problem your reader has, why you wrote the book, and its purpose.

Compile a table of contents including sizzling chapter titles. If the chapter titles are not obvious, then annotate them. Don’t forget to begin early to contact influencers in your field. These experienced contacts' testimonials will lend influence to your back cover making it a powerful sales tool.

THOUSANDS NOW WRITE WHO NEVER THOUGHT THEY COULD!

3. Sizzle your titles with passion to sell more books. Create sizzling titles designed to hook your potential readers. One of the most important skills to develop as a marketer of your book is the skill of creating attention-grabbing titles. When you master this skill you may use it in every aspect of your writing to attract more readers, more sales, improve your cash flow and increase your profits.

You will need title writing skill for your book titles, chapter titles, sub-heading. Even bullet points will have pulling power if they are developed correctly. Your website will need passionate headings to capture the attention of your web visitors.

If you don’t want your articles to be lost in the sea of information streaming into your reader’s consciousness each day, you must title them well. In fact, any marketing material from your 5 page sales letter or tri-fold brochure to the 2 line classified ad needs the attention grabbing power of a great headline.

Titles set the stage for your potential audience. They either will work to grab your potential reader by the collar and pull them in for the read or they don’t. Top titles create excitement, anticipation and enthusiasm for more. You want your titles to express the heart and passion of your message or be ‘the match’ that ignites your reader’s interest in reading your important message.

Develop this valuable skill and you add magnetic pulling power and punch to all your marketing documents including your front book cover and chapter titles that will get your message read.

4. Mine your knowledge like gold. One of the main concepts of the 7 step writing program of the Write Your Best Book Now book includes excavating your unique groups of existing knowledge and opinions. Many people think they have to be super smart while doing tons of research on a topic they barely know anything about much less feel any passion for.

Following this program you will put out modules or nuggets from existing information from your speeches, classes, articles, brochures. If you’ve never done this before, you may be surprised at what turns up. When you organize your information into groups and categories, it will be easier to write your book and easier to repackage your ideas into newsletters, articles, speeches and website reports that will help market and sell your book.

These nugget ideas in its various forms will engage your readers and build your creditability. With anything valuable such as gold, the sifting process will reveal the rough cut form (draft). Then a process called refining is used where heat is applied to purify and even re-shape and polish the gold to its fullest potential. So it is with your collection of knowledge and experiences.

Sift through your files and memories looking for nuggets (groups of pertinent information) you can identify, organize and write about. Then apply the heat of purging unnecessary information. Burn away all the dross and impurities of your message by tossing the unrelated information.
By grouping and categorizing your existing knowledge, you can identify and list chapter titles and even main supporting points. The result will be a fast and easy writing of your book.

WRITE FAST LIKE A PRO

5. Create a fabulous framework to house each chapter. In my opinion, the best non-fiction books have a set structure to house their chapters. That structure provides the framework for each chapter. It’s stressful to re-invent the wheel every time with a blank screen.

Most people including the author are intimidated by a blank screen. Instead of starting from scratch each chapter, use repeating elements to create structure. In John Maxwell’s “21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You” foreword by Zig Ziglar contains repeating elements that house each chapter. Each chapter has the same basic form. For example, each of your chapters may contain:

• Chapter title: The title immediately followed by a subtitle emphasizes and explains its meaning.
• Brief quote: Following the title are one to two quotes from your speeches or other authorities in your field which support the title.
• Introduction: Each chapter begins with a six to eight paragraph of introduction that may include a story presenting the chapter’s main principle or underlying thesis. For short books 3 to 4 paragraphs sound great.
• 7 to 10 points: Following the introduction may be lessons or tools used to achieve the goal presented in the introduction. Condense your material as you develop each point. Some lessons may require one paragraph and others may need several.
• Case studies: Each chapter may include one or more story form case studies that support the chapter’s central idea.
• Self-evaluation tools: The chapter may include brief questions that permit readers to measure their progress with each of the principles described in the chapters.
• Conclusion: Each chapter may end with four to eight paragraphs that summarize the central idea and supporting points.
• Other Engagement Tools: The chapter may include other engagement tools such as worksheets, note sheets, lists that work to engage your readers and make them active participants in the book instead of just observing.

6. Take easy steps to speed your passionate writing. Write your best book now! Have you been guilty of procrastinating on your book project, lately? Like the author, many writers get hung up with wrong thinking about writing and completing their books.

Knowledge and know-how can be formed into nine easy steps that will destroy the power of procrastination. Using the amazingly easy steps below writers can conquer the giant procrastination and speedily write their best book now:

• Act Now. Action will paralyze fear each and every time.
• Avoid marathon writing. Know you don’t have to become a hermit to write and complete a successful book.
• Commit to the tracking approach. Doing a set amount –even if it’s only an hour- each day builds a cumulative effect.
• Know you don’t have to write chapters in order. You can jump around and fill in the blanks to gain momentum.
• Maintain your momentum. Don’t give in to writers block. Move on to work on the chapter you feel passion bubbling for at that moment.
• Rewrite & Re-organize. Be a professional. Don’t be lazy and save all the editing for your editor. Make your manuscript the best it can be.
• Learn to Delegate. Don’t succumb to the idea that you have to do it all yourself if you want it done right. Discern your talents and delegate the rest. Let go faster and profit sooner.
• Embrace technology. Work efficiently. If you don’t know how something works, find out. Take a class. Read articles. Learn how to use your software to make things easier and faster.
• Print Out & Back Up Daily. Don’t believe a computer crash can never happen to you. Save your work somewhere besides your computer hard drive – floppy disk, cd, DVD. Make a hard copy of your manuscript.Print out changes as you work.

Even so, nothing can happen until that first draft is completed. Procrastination is ultimately based on fear of failure. It has stopped countless of book projects and stolen the vision of many more. Don’t allow procrastination to become a giant towering over your book dreams.

Step out of your comfort zone prepare your marketing plan, mine your existing knowledge and create a framework for each chapter, speed write your book and you’ll be surprised at what you accomplish by following the simple steps of this easy writing program.

7. Build Multiple Streams of Income. The seventh step in making your Write Your Best Book Now writing program work includes refining, repeating and repackaging. It involves developing a continuing with a website, a stream of articles, reports and follow-up products and even services to build your brand further. Once you capture your reader’s email addresses and permission to keep in touch with them, you’ll want to develop an ongoing stream of articles and even new information products to sell them.

Also, in an ongoing basis you want to review your modules of information and nuggets of information and chunk it into shorter articles and columns which you will promote with everywhere you can online and in print. Your main goal in submitting articles and columns is not to gain income but opportunities to expose your website URL and book to potential visitors.

Use informational articles and reports. People are online majority of the time looking for free information. Your article can be comprised of a single idea, or a brief overview of the contents you cover in a chapter. Columns interpret more than educate. They permit you to give your opinion on current trends, events or outside influences affecting your readers.

The more exposure you and your website receive the more your creditability builds to support you as an expert and author in your field. Producing your articles for promotion will become easier and easier as you invest time in chunking your knowledge and information.

Email newsletters offer you another opportunity to keep in touch with your readers. Your newsletters can be either informational or opinionated. Either way, they give you an opportunity to remain visible and build even more creditability.

Be sure to include your case studies and testimonials to further promote your competent service or product. Technology has advanced making it easier and easier to electronically publish your own e-books. The profits from each sale on a per-unit basis can be 10X the royalties earned by your original book.

The growing possibilities of future income and promotional opportunities are articles, columns, white papers and special reports, journals, workbooks, newsletters (print & online), coaching and consulting.
Though your goal may not be to be a publishing machine -putting out best selling books to formula- but it is important to consider ways to partner with your readers through your website.

You can continue to produce articles, books and updates that help you profit from your passion. Each new book or related material will further enhance your visibility and reinforce your creditability as an expert.

SUMMARY
Don’t view your book as a one title event. But begin to look at it as the beginning of your successful author journey. If you are looking for an easier journey, more rewards and more profits from your book, follow the principles in the 7 step program of Write Your Best Book Now. In the next 7 chapters, we’ll take a closer look at each of the ideas outlined above...END OF FREE SAMPLE CHAPTERS [TOP]

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Your journey. Made easier,

Author, Write to Win Series

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