Sell Your
Ebook With An Easy Payment Process, Part 1
It’s true plastic money is what turns the wheels
of ecommerce or to put it another way 'the gas that burns
in the engine of ecommerce.' Therefore, you must be able to
receive payments online so that your money-making ability
is not hindered.
Have you finished your e-book and ready to sell? Or if you
are like me and other non-techies you want to get the payment
system worked out before writing your book. You may consider
this the hard part. If you are thinking that way keep reading
you’ll find out it’s not.
It’s true plastic money is what turns the wheels of
ecommerce or to put it another way 'the gas that burns in
the engine of ecommerce.' Therefore, you must be able to receive
payments online so that your money-making ability is not hindered.
One of my clients with a resume service told me about the
horrors she had with collecting payment using the regular
check system. She told of how she got burned quite a few times.
So along with her new business website including a career
help and resume section, she wanted to receive payment online.
A friend of hers had described receiving payment over the
internet and how fast and easy it could be. She was thinking
she wasn’t ready for a merchant account but still wanted
the ability to accept payment online.
Of course, being the good web developer that I am; I gave
her several options to choose from just like I am about to
give you. She chose Paypal to begin her selling experience
online. Last time, I checked with her she was very pleased
and had done numerous resumes and received full payment online.
Setting up your payment system is a necessary function of
selling your ebook (information product) online. But it doesn’t
have to be as hard as it may sound. In fact, it can be as
easy as a one time setup with very little ongoing maintenance.
Free enterprise has advanced. It used to be very expensive
to get a merchant account. There are now many professional
companies on the Internet which are ready to help you get
setup. If you are not ready for a merchant account there are
also numerous 3rd party companies that will process your orders
for you. All you need do is link your web site to their secure
servers.
Merchant Accounts
If you decide to get a merchant account, you need access
to a secure server and a shopping cart system. A secure server
will protect your customers’ information. Many companies
that provide shopping cart systems require that you purchase
a secure server license commonly called SSL. The shopping
cart system will provide your customers with a total of what
they have ordered, tax, shipping and the total cost.
The following website can provide you with a merchant account:
Total Merchant Services (TMS)
The TMS Merchant account, for Internet transactions, will
enable you to accept Visa, Mastercard, American Express and
Discover. They offer two merchant processing software packages
to choose from. The first package is the TotalPay powered
by Authorize.Net™ Virtual Terminal. This package will
enable you to authorize, process, and manage credit card transactions
from any computer with an Internet connection and a Web browser.
Shoe String Budget Tip: If you are ready
to invest in your own merchant account, be sure to shop around.
At the time of this writing, the market was competitive with
several companies offering Free Merchant Account Setup if
you purchased their service. (waiving the steep setup price
usually associated with merchant accounts)
In order to profitably sell your ebooks or other information
products on the Internet, you must accept credit cards. Additionally,
to sell effectively, you must make the ordering process as
simple as possible for your customers. With the advance of
technology and free commerce, even the smallest home business
can now accept credit cards almost instantly. Choose one of
the web sites listed above and get your ebook selling website
up today. Best wishes for your wildly successful ebook.
Sell
Your Ebook With An Easy Payment Process, Part II
MORE EBOOK MARKETING
HELP
==========
© Earma Brown, 9 book author, web developer and small
business owner EBK: eBook It! Ten Tips to Profit From Your
Passion Helps small business owners and writers who want to
market effectively online! She also mentors other writers
and business professionals through her bi-monthly ezine Passion
to Profit With Ebooks & More Send any email to passiontoprofit@clickeasyebooks.com
and receive monthly free ebook or visit her on the web at
Create Ebooks
for more online marketing tips.
*******
|