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Book Sales Go the Extra Mile With a Sales Letter, part 2 Ready to hire a 24/7 Salesman for your book that doesn't quit? Authors all over the world have seen the wisdom in launching a website to sell more books. With varying degrees of success, many wonder what the next step is. To make sure your marketing goes the extra mile of success, write a sales letter and post it on your web site. Let your prospect's know about your book's benefits and help them visualize how it will help them. Believe it or not there may still be some people that hadn't heard about your insightful book. They missed your book signing and the book tour. They haven't seen it in a catalog nor have they been gifted with it. With a sales letter, you hire a 24/7 salesman that keeps your book alive and selling well for years to come. You don't have to be a famous copywriter to write effective sales letters. In fact, you have everything it takes to write an order-pulling sales letter for your book. You have the passion, the knowledge of your product (book) and now the sales letter template. Follow these 8 steps to get organized and then write your compelling letter to convince every prospect that your book is the one they want. 6) Offer your prospects three to four chances to buy. It's true most of us want to find out about someone gradually. But you never know when one is just READY. I have often observed in myself as I am reading a sales page, suddenly I've read enough and I'm ready to click the purchase button. When I'm ready to purchase, I don't want to go looking for a button. 7) Develop your guarantee. A lot of businesses shake in their shoes when it comes to developing a guarantee. But think about it; most small businesses including authors have a built in guarantee. If someone ask for their money back, most small business professionals will just give their money back. They don't have the money or the time to haggle over whether they should or shouldn't. So there you have it. Don't be afraid; post your built in guarantee.
8) Share a couple of things your book won't do. Create empathy by expressing that you know your book won't do it all but it will do…For example, this book won't write the article for you or even get it published but it will show you the steps and resources to write helpful articles, fast and before tens of thousands readers in less than 60 days. 9) Include credentials. Don't be afraid to use your life experience credentials as well as your professional credentials. For example, a mompreneur said, "When I started my home business, I had 3 children under the age of 5 at the same time. I have real-world experience to offer home business moms. My background includes 15 years of business consultation, presenting 50 home business workshops a year, and 100 email consultations last year." 10) Add value. Add as much value as you can by including free bonuses to what you offer. Give until you want to take out your wallet and buy it yourself. No really, add value until it moves you. Remember, if it doesn't move you it probably won't move anyone else. This will create a competitive edge over your competitors. Free reports are a great way to add value and increase the perceived value of your product. Place your bonuses below your pricing to add even more perceived value to your offer. Profit Tip: Remove any remaining skepticism. After adding value, if your offer sounds too good to be true, you will have to do the following: Increase your price and/or justify why you are able to offer such a great deal for so little. To achieve maximum sales, you must get rid of all skepticism. If you don't write a sales letter for your book's website, your book may never go the extra mile of success. Your prospects may leave your site vaguely curious as to what your book is about but not enough to buy. Write your compelling sales letter to be your 24/7 mini-salesman that stirs your prospects interest and moves them to buy your insightful book. Sell more books and prosper! =========== © Earma Brown, 13 year author and business owner
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