 Map
Your Book Journey With a Plan!
Have you developed your book's
marketing plan yet? I can hear some of you asking,
"Why is she asking about marketing when
I haven't even written my book?" You know
now really is better than later. You see how
you plan to market your book has a lot to do
with how you should write it.
There are 2 facts to realize
in developing your promotion plan. Realize it
begins the day you conceive your book idea and
never ends.
The other is the more you write the better you
become at it. You need to begin building name
recognition in your field. In other words, you
want to begin developing your public image related
to your book.
No I’m not suggesting
you become a politician but I am saying you
must get involved in your book’s promotion.
After all, you are the one that cares the most
for your project. Many authors and especially
small business owners/authors dread book promotion
like a plague. They say, "With all that
I already do, I jumped the hurdle of writing
and completing my book, now I have to promote
it as well –noooo!."
Look at it this way; you have
more to gain than anyone in the success of your
book. Therefore, as a part of developing your
book writing plan include your book promotion
plan. Start with this:
Set realistic expectations
I must be the one to break the news to you.
Unless you already have a claim to fame, most
times a book will not make you rich. You should
have realistic expectations. Many writers set
themselves up for failure by having wrong expectations.
The reason successful authors and writers embrace
a plan (program) is because they know it is
highly unlikely they will get rich from sales
of their book.
They know writing and publishing
a book will change their life. But they realize
that most of the rewards will come from sources
other than their publisher. You must realize
your book is a product and as a product it has
to be marketed. Your plan provides a map for
everything you do afterwards.
Know the difference
from your plan and proposal
Your book marketing plan is what I describe
as your map. It describes your book, what you
will do after the book is completed and published.
It also describes who you hope to sell your
book to – target audience. For more information
on writing a successful book marketing plan
and/or proposal visit WritetoWin.org. So in
short you can say your book marketing plan is
your roadmap to success and profits.
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©
Earma Brown, 14 year author and business owner
helps service business owners and writers deliver
their message effectively to the web and the
world. Author of "Write Your Best Book
Now", she offers mentorship through her
monthly ezine "iScribe at iscribe@writetowin.org
or visit her at http://www.writetowin.org
for other free articles and books.
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2002-2009 Earma Brown. All Rights Reserved Worldwide.
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