Make Your Book Show You the Money
How
to design your book to sell well before you
write it…
Every
part of your book should be a compelling part
of your message. Every part should be written
passionately and designed to be a sales tool.
Touch your readers' emotion with passion for
your topic and you'll sell more books. In fact,
when you design your book to include the passion
points below, you'll sell more books than you
ever imagined.
Passion
Point #1 Write to help one targeted
audience.
It's
true not everyone wants your book. But there
is a community of people in your field waiting
for you to solve their problem. What problems
does your message solve for them? Develop an
audience profile (picture) and keep it in front
of you as you write. That way you can visualize
a real person to solve problems for. Though
78% market is women who buy books, choosing
an audience of women is not narrow enough. Chicken
Soup for Mothers, Chicken Soup For The Teenager,
For The Prisoner and other specific groups sold
way more copies than the original Chicken Soup.
Passion
Point #2 Sizzle Your Title and Book Cover.
Your
title may well be 90% of the pulling power for
your book. Researchers say you have 4 seconds
to hook your potential buyer. An excellent title
is short. The top titles are benefit driven.
Don't forget to heat them up with emotion. Use
terms your audience can relate to. Use action
words and verbs. Quantify change with ways and
time limits. Use one or two word ideas to tell
a story. Pledge change. Spark interest. Instead
of "How to Write an E-book" the author
chose the title "Ten Secrets to Write Your
E-book Like a Winner." She quantified change,
sparked interest and branded her title.
Passion
Point #3 Design a 30 second "Poster Board."
Sprinkle
this poster board throughout your book, your
speeches, elevator conversation, radio spots.
Let your passion for your topic shine for a
few seconds in this poster board. After all,
you only have a few seconds to make an impression
on the media, the agent, the bookseller, the
individual buyer. Incorporate your title, a
few benefits, and the audience. Write this poster
board with sound bites
that capture attention. Don't be afraid to compare
your book with a successful one. "Women
With Passion, Purpose & Power" is the
"Purpose Driven Life" for women.
Passion
Point #4 Write Your Back Cover Before You Write
Your Book.
This
is ranked the second most important "Passion
Point" for
your book. Think about it in choosing a book
to read for yourself, how many times the title
has hooked your interest enough to pick it up.
Then usually you turn it over to see if you
really want to read it. On the back cover, you
put the most compelling ad copy, benefits, testimonials,
and a small blurb (bio) about yourself. If your
prospective buyer likes it they will buy instantly.
If they need more information to make the decision
they will preview your introduction and table
of contents.
Read
Full Article
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©
Earma Brown, 12 year author and business owner
helps service business owners and writers who
want to deliver their message effectively to
the world and the web. Author of "Write
Your Best Book Now", she offers mentorship
through her monthly ezine "iScribe at iscribe@bookwritinghelp.com
or visit her at http://www.bookwritinghelp.com
for other free articles and books.
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