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iScribe

Inspiring other writers, business professionals in realizing their BEST book dreams.

ISSN: 1559-6524 Vol. 3, Issue 34

IN THIS ISSUE

1. Article of the Month!
2. Inspire Me to Win
3. Pen Tip
4. Book Notes
5. Winner Resources






 

 

 

INSPIRE ME TO WIN!

"Flaming enthusiasm backed by horse sense and persistence, is the quality that most frequently makes for success."

--Dale Carnegie

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SPIRE sPEN TIP

You've heard you should read. But why? Read for both form and content. If you want to write more clearly, read the clearest stories you can find and figure out what makes them clear.


BOOK NOTES

Learn to Delegate and Share Faster & Faster

Don't succumb to the feeling that you have to do it all yourself. As busy professionals, we can get pretty isolated in our thinking if we're not careful.

Do your research and reading time apart from your writing sessions. You may be able to ask your spouse, a teen-aged son or daughter, a friend to help with your research.


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"No one lives long enough to learn everything they need to learn starting from scratch. To be successful, we absolutely, positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goals." --Brian Tracy

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Make Your Book Stand Out In a Crowd & Sell , P1

How can you give your book the Gift of Significance in a crowded market place? Target a niche market related to your book. Let me explain…

Have you felt your message was insignificant in an over-crowded market place? A client of mine said, "I'll probably never write a book because there are already too many books on every subject I can think of."

The truth is many successful authors have felt their message insignificant in the LARGE scheme of things. But at some point they had to realize what I'm about to tell you, "With all the great books in the marketplace, there's only one voice that's uniquely yours. I am convinced there are people waiting for your perspective, your solution, or your message. They're waiting to be inspired, entertained or helped by YOUR book."

The way to make your book stand out in a crowded market is to target a niche market related to your book's topic. Identifying a niche is really hot in the marketing world right now and rightly so.

Simply put, to target a niche market in your book's topic area: Identify a problem/solution and research your competition. Then develop a different approach. With all the books in the world on your topic, it’s not enough to know the solution. You must present the solution in a different way than existing books do.

Develop a way of making your book different. You need a different viewpoint, a niche, or a different spin on perhaps the same information. Examine the problem again. Look at the solution your book solves with the goal of coming up with a way to present your knowledge differently than existing books.

Here are three simple ways to do this:

• Market Segment. You can develop a niche by focusing on an occupation, sex, or age group, i.e. Lose 14 Pounds in 2 Weeks: A Guide for Women Above 40, Lose Weight Safely Before, During & After Pregnancy.

• Broadening Market. Consider appealing to a broader market: Lose 14 Pounds in 14 Days: A Guide for Working Class Men & Women.

• Focus. Attack a big problem by emphasizing a particular tool or technique that you have experience with. For example, show how heart attack survivors can lose 14 pounds in 2 weeks by eating only fish, white meats and walking 10 miles a day.

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© Earma Brown, 12 year author and business owner helps service business owners and writers who want to deliver their message effectively to the world and the web. Author of "Write Your Best Book Now", she offers mentorship through her monthly ezine "iScribe at iscribe@bookwritinghelp.com or visit her at http://www.bookwritinghelp.com for other free articles and books.

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