Set Your Book Up to Succeed With a Plan,
P1
Realize your book promotion
begins the day you conceive your book idea and
never ends...
Have
you developed your book's marketing plan yet?
You know now really is better than later. There
are 2 facts to realize in developing your promotion
plan.
Realize
it begins the day you conceive your book idea
and never ends. The other is the more you write
the better you become at it. You need to begin
building name recognition in your field. In
other words, you want to begin developing your
public image related to your book.
No I’m not suggesting you become a politician
but I am saying you must get involved in your
book’s promotion. After all, you are the
one that cares the most for your project. Many
authors and especially small business owners/authors
dread book promotion like a plague. They say,
"With all that I already do, I jumped the
hurdle of writing and completing my book, now
I have to promote it as well –arggh."
Look at it this way; you have more to gain than
anyone in the success of your book. Therefore,
when developing your book marketing plan you
should:
Set
Realistic Expectations
I hate to be the one to break the news. But
I felt I must be honest. Many writers set themselves
up for failure by having wrong expectations.
The reason successful authors and writers embrace
a plan (program) is because they know it is
highly unlikely they will get rich from sales
of their book.
They know writing and publishing a book will
change their life. But they realize that most
of the rewards will come from sources other
than their publisher.
You must realize your book is a product and
as a product it has to be marketed. Your plan
provides a map for everything you do afterwards.
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©
Earma Brown, 12 year author and business owner
helps service business owners and writers who
want to deliver their message effectively to
the world and the web. Author of "Write
Your Best Book Now", she offers mentorship
through her monthly ezine "iScribe at iscribe@bookwritinghelp.com
or visit her at http://www.bookwritinghelp.com
for other free articles and books.
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