Make Your Book Go the Extra Mile with
a Sales Letter, P1
Ready to hire a 24/7 Salesman
for your book that doesn't quit?
Authors
all over the world have seen the wisdom in launching
a website to sell more books. With varying degrees
of success, many wonder what the next step is.
To make sure your marketing goes the extra mile
of success, write a sales letter and post it
on your web site.
Let
your prospect's know about your book's benefits
and help them visualize how it will help them.
Believe it or not there may still be some people
that hadn't heard about your insightful book.
They missed your book signing and the book tour.
They haven't seen it in a catalog nor have they
been gifted with it. With a sales letter, you
hire a 24/7 salesman that keeps your book alive
and selling well for years to come.
You
don't have to be a famous copywriter to write
effective sales letters. In fact, you have everything
it takes to write an order-pulling sales letter
for your book. You have the passion, the knowledge
of your product (book) and now the sales letter
template. Follow these 8 steps to get organized
and then write your compelling letter to convince
every prospect that your book is the one they
want.
1.
Create a compelling (must get information) headline.
Researchers
have proven negative headlines works best. For
example, "Stop Making these Site Mistakes
– Discover 10 Vital Things to Do Right
Now" will get the attention of anyone struggling
to make sales online using their website. It
will make them want to read more.
The same goes for "Don't Even Think About
Skipping This Page!" People by nature are
attracted to the negative. Why do you think
the Jerry Springer's show is so popular or even
Desperate Housewives. People react to the negative
in spite of themselves. It will create a curiosity
pull.
Read
Full Article
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©
Earma Brown, 12 year author and business owner
helps service business owners and writers who
want to deliver their message effectively to
the world and the web. Author of "Write
Your Best Book Now", she offers mentorship
through her monthly ezine "iScribe at iscribe@writetowin.org
and other free articles and books.
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