5 Ways to Market the UNSOLD Books Stacked
In Your Garage!
You realized your book dream.
You experienced the book signings and tour.
You may have already setup book readings, press
releases, book reviews, distributors and even
wholesalers on your own. Yet you still have
a lot of unsold books. Don’t be discouraged...
The
honeymoon is over. Your book has been out for
over a year now. Book sales have slowed down
from your initial Big Push marketing by you
and/or your publisher. You realized your dream.
You experienced the speaking and book tour.
You
may have already setup book signings, press
releases, book reviews, distributors and even
wholesalers on your own. Yet you still have
a lot of unsold books. Don’t be discouraged,
as with all honeymoons there’s always
a season of reality-checks to bring us back
to earth.
Now is the time to go to the
next level. Join the Information Revolution
of the new millennium. If you are willing to
explore new realms, there’s another way
to market your book inventory stacked in the
garage. Use the Internet to bring your book
sales to a new level. There’s a whole
new online audience in your field waiting for
your insightful book. Therefore, your book marketing
plan should include:
1.
Creating a direct response website.
A direct response site commonly
called a mini-site will serve one purpose. That
one purpose will be to sell your book. Therefore,
there’s no community buttons, forums,
articles or page of links. The links that are
present will lead only to your order page. The
front or home page contains your sales letter.
The sales letter acts as a mini-salesman that’s
on duty 24/7 to tell anyone interested about
your book.
2.
Selling your print books online.
You
can sell thousands of your print books online.
Simply set up an order page with the ability
to receive credit cards. According to your business
field you may already have a merchant account.
If so, your merchant account provider will be
happy to create an online account with virtual
terminal.
No
merchant account? No worries. There are 3rd
party payment processors that specialize in
handling secure online transactions. Companies
like PayPal, 2Checkout and host of others now
handle thousands of online transactions daily.
Most even have connections to handle shipping
charges as well.
Read
Full Article
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Scribe's
Corner 
What's a Signature
Box?
Are
you marketing your book or product/service by
writing articles in your expertise? If so, always
design your signature file to soft sell on every
article. You never know who might read your
article once submitted to top eZines and websites
in your field. Experts say, "The few
lines at the end of your article called a signature
box have proven to be even more important than
the message itself."
Make
it focused, short and clear. The biggest
mistake
marketers make when developing their signature
file is they make it too long and confusing.
Focus on one offer per signature file. Aim to
make your message clear.
Compose
your short mission statement which
includes a major benefit for the second line.
For example, "Helping writers realize their
book dreams" or "Making complex communications
simple." Ask friends to vote on your top
five.
Click
here for more information on writing your
book easy and fast.
---Write
passionately,
earma, scribe's
corner blog
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©
Earma Brown, 11 year author and business owner
helps service business owners and writers who
want to deliver their message effectively to
the world and the web. Author of "Write
Your Best Book Now", she offers mentorship
through her monthly ezine "iScribe at iscribe@writetowin.org
and other free articles and books.
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