8 More Ways to Make Your Articles Go
the Extra Mile!
Article
Marketing is becoming like a stampede of wild
horses! Yet there is a way to destinguish yourself
among the crowd. Write the solution...
Are
you ready for your business to be noticed by
hundreds even thousands daily? It’s true
more and more online newsletter publishers and
website owners are looking for fresh original
articles. They need your insightful information.
Even so, the group of article marketers is also
growing.
Glenn
Murray, popular website copywriter of DivineWrite.com
wrote in recent SiteProNews article, "As
a result of its newfound mainstream popularity,
the number of articles being written and submitted
has increased by between 100% - 600% in the
past year!"
With all this growth there is a need to distinguish
yourself in the group. My best advice is to
write articles that solve a problem for your
targeted audience. Write the solution. Write
each article with a theme, problem and solution.
For example, there are other
marketers like you and me who need a solution—an
easy way to get free traffic, become an expert
in their field, get free publicity, reach thousands
at a time, promote their book, business or service.
These marketers are looking for ways to make
their information easy to digest and easy to
apply. Here are eight more formats to write
your easy articles and make them go the extra
mile:
1.
Short, Short Article. This article
has gained popularity among article marketers
because it delivers bite-sized information.
A lot of directories have added a category for
the 500 word article. Get and keep the attention
of web readers by delivering short messages.
You put effort into gaining your web reader’s
attention; now make their click worthwhile with
brief compelling copy in bite sizes.
Start with the conclusion. Your readers may
not make it to the end of your piece the point
early and use the rest of your article to support
that main point.
2.
Action Oriented Article. I used to
not like watching most talk-shows. I complained
that they did a good job with presenting the
problem but no one offered solutions. Times
have changed for most talk-shows present the
problem then present some form of solution.
Yeah!
The same goes for articles. Make it a practice
to present the problem then seek to engage your
reader with an action toward the solution. For
example, a client of mine wrote an article about
time management. One of her main points was
set a schedule. To engage her readers she included
a one line fill in the blank schedule M___T___W___.
3.
Command Tip Article. Most will say
they don’t like being told what to do.
But our human psyche seems to respond in spite
of what we like. The command has an immediate
effect. Why? It connects with the “Yes,
I want that” spot within us all. Commands
reassure us that helpful advice will follow.
Advice that helps us get what we want. It tells
the readers it’s possible to achieve the
benefit the author is claiming. Start each tip
with a command such as ‘Do this’,
Write this, Implement that. Then direct them
to put the tip into action.
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Full Article
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Design
a 30 second "Billboard.
Sprinkle
this billboard throughout your book, your speeches,
elevator conversation, radio spots. Let your
passion for your topic shine
for a few seconds in this billboard. After all,
you only have a few seconds to make an impression
on the media, the agent, the bookseller, the
individual buyer.
Include
your title, a few benefits, and the audience.
Write this billboard with sound bites that capture
attention. Don't be afraid to compare your book
with a successful one. "Women With
Passion, Purpose & Power"
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---Write
passionately,
earma, scribe's
corner blog
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©
Earma Brown, 11 year author and business owner
helps service business owners and writers who
want to deliver their message effectively to
the world and the web. Author of "Write
Your Best Book Now", she offers mentorship
through her monthly ezine "iScribe at iscribe@writetowin.org
and other free articles and books.
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