10 Ways to Synch Your Book n Web Site
to Explosive Sales!
Success
in marketing is simple ... Find the right message,
use the right media, and deliver it to the right
market." — Creator of "Magnetic
Marketing," Dan Kennedy...
Are
you an author that wants to sell more books?
Sure you are. We all are. I can say that with
such confidence because if your message was
important enough to be written; it is important
enough to be read. Read by as many people as
possible I might add.
In the new millennium the web
must play an important role in your book’s
marketing plan. Your website address should
be included in as many places online and offline
in your marketing materials as possible.
To develop your brand and increase
your profits include your website address on
all your printed media. Here are ten top ways
to make sure your book and website are synched
as precisely as your palm pilot and computer
are:
1.
Create a separate website address for your book.
Follow the lead of the best-selling authors
in non-fiction publishing. Jack Canfield and
Victor Hansen are not household names but their
book series Chicken Soup is easily remembered.
Make your book site a direct
response website. The more focused your book’s
site is the better. It will be easier for your
web visitors to locate and since there’s
nothing to distract them they will buy faster.
You can always link your book’s site to
your concept site, if you have one with all
your services, forum and general web community.
Additionally, make it easy to
connect your website to your book. When you
want to go to the Chicken Soup book series website,
guess what you type into your browser’s
web address box. You guessed it; simply type
in Chicken Soup.
This principle is most effective
with a concept title but it will work with any.
Just make sure the web address is short and
easy. Don’t try to use your whole title.
Keep it simple and use the concept. Another
good example is the Rich Dad Poor Dad series
used www.richdad.com for their web address.
2.
Give Away Sample Chapters.
One of the best ways to promote your book using
your website is to give away 1-3 sample chapters
or a mini e-course based on your book.
Fear of the unknown is one of
the biggest impediments to sales. Even though
the internet is growing leaps and bounds, there
are still tons of people that are afraid to
trust someone online. One of the best ways to
get rid of that fear for the visitor is to offer
them a free download of your sample chapters.
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Write
Your Back Cover Before You Write Your Book.
This
is ranked the second most important "Passion
Point" for your book. Think about it in
choosing a book to read for yourself, how many
times the title has hooked your interest enough
to pick it up. Then usually you turn it over
to see if you really want to read
it.
On
the back cover, you put the most compelling
ad copy,
benefits, testimonials, and a small blurb (bio)
about yourself. If your prospective buyer likes
it they will buy instantly. If they need more
information to make the decision they will preview
your introduction and table of contents.
Click
here for more information on writing your
book easy and fast.
---Write
passionately,
earma, scribe's
corner blog
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©
Earma Brown, 11 year author and business owner
helps service business owners and writers who
want to deliver their message effectively to
the world and the web. Author of "Write
Your Best Book Now", she offers mentorship
through her monthly ezine "iScribe at iscribe@writetowin.org
and other free articles and books.
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