iScribe

Inspiring other writers, business professionals in realizing their BEST book dreams.

ISSN: 1559-6524 Vol. 2, Issue 18

IN THIS ISSUE

1. Article of the Week!
2. Inspire Me to Win
3. Pen Tip
4. Book Notes
5. Winner Resources






 

 

 

INSPIRE ME TO WIN!

"You never have to change anything you got up in the middle of the night to write."

--Saul Bellow

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SPIRE sPEN TIP

Structure. Use sub-headlines to index and guide the story for the reader. This tool tests the writer's ability to find them and label, the big parts.


BOOK NOTES

Book Writing Tip of the Week

Spark Interest

Now is a good time to develop your title/headline writing skill. You can use it to title your book well. Is your book title already written? No worries, you’ll need this skill to headline your articles, your web site, your brochures, ads and the list could go on.

An excellent way to develop an engaging title is to arouse your prospective reader’s curiosity. Tease their curiosity and they will pick it up then buy it to find out what it’s about. The infamous “Who Move My Cheese: An amazing way to deal with change in your work and in your life” by Spencer Johnson had a curious title that moved millions to buy...

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"Writing is easy: All you do is sit staring at a blank sheet of paper until drops of blood form on your forehead.”
--Gene Fowler

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Write to Win Series
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Wylie, TX 75098
Phone: 877-846-9908


8 Tips to Magnetize Your Author's Home Page!

You have accomplished your dream – written and published your book. You now hold the title AUTHOR. Congratulations! Are you ready to leverage the Internet for more book sales.? You need to synch your website and book to achieve maximum online sales.

Setup your home page to grab the attention of your visitors. Engage them immediately with compelling headlines, sizzling copy and simple navigation. Write your copy to educate, entice and motivate your audience to action. If your web page lacks magnetism, revise it to include these 8 things.

1. Develop a list of 10-20 benefits of your book. For example, a client of mine realized her audience didn’t just want to know how to get articles written, they wanted to know why should they write them?

So on the home page selling her article writing ebook, she started with a list of good reasons to write short articles to promote: For the serious marketer this ebook explains step by step how to promote your business, build a gigantic opt-in list, increase your traffic, get qualified links, increase your page rank, grow your affiliate base, become a recognized expert, and collar more sales.

2. Be specific. List specific benefits. Describe how your customer will feel after buying your book. For example, after you buy my book about 7 steps to losing weight, you’ll look and feel 10 years younger without extra pounds. Then post a picture of what your client looks like before and after reading your book and going through the steps. Let them see how happier and more confident they look with less weight. Make your page magnetic with specific benefits.

3. Let the passion for your topic show in your marketing copy. Which arouses your interest more? “A 9-Step Power Plan to decimate and dominate the Consultant’s Marketplace” or “The 9-Step Plan to Become a Better Consultant.” “How to Convert More Buyers Into Customers” or “How to use the ‘FTP’ factor to pull amazing clickthrough rates that most marketers will only dream about!” Magnetize your web page with passion that creates desire and sales with your audience.

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Scribe's Corner

How to develop your book's working title.

In the literary world it's called a working title for everyone knows it may change. You may decide to change it or your publisher. Even so, working titles help direct and focus your writing. Some non-fiction writing does better with subtitles. If needed, it clarifies the title. Obscure titles will miss the mark and sales. Which titles grab you and stir a desire to read what the author has to say: Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money - That the Poor and Middle Class Do
Not!
or How to Teach Others About Money; How to Win Friends and Influence People! or How to Make Friends.

Click here for more information on writing your book easy and fast.

---Write passionately,
earma, scribe's corner blog


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© Earma Brown, 11 year author and business owner helps service business owners and writers who want to deliver their message effectively to the world and the web. Author of "Write Your Best Book Now", she offers mentorship through her monthly ezine "iScribe at iscribe@writetowin.org and other free articles and books.

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(c)Copyright Write to Win Series. This newletter content may be reprinted and/or forwarded in full with author's name and contact information. Back issues are archived at http://www.writetowin.org/ezinearchive.htm

 
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