If done correctly, resource boxes will sell your book,
your product even your service!
Are you marketing your book or product/service by writing
articles in your expertise? If so, always design your signature
file to sell on every article. You never know who might read
your article once submitted to top eZines and websites in
your field. Experts say, "The few lines at the end of
your article called a signature box have proven to be even
more important than the message itself."
This signature box should contain your subtle sales message
including multiple ways to contact you. Persuade your reader
to subscribe to your ezine. Entice them to visit your site
for your free e-book, mini-course or special offer. To make
your resource box sing and sell use the following ten tips:
6. Place your web site address in line five.
Include the
address as a hyperlink such as http//www.-------.com. Ask
your reader to be sure to use the hyperlink when posting your
article on their website. You want other readers to be able
to click through to your site easily.
7. Present a free offer in line six. This
offer may contain a
free e-book, email course or free ezine. Place the title of
your free e-book or ezine and a hyperlink to get to it. Keep
it interesting by changing your signature file periodically.
Stay interesting and your readers will keep reading. Keep
them reading and researchers tell us in 4-7 times you are
sure to gain a faithful subscriber and/or customer.
8. Include your hyperlinked email address. The
hyperlink
enables your reader to act instantly. When they click on your
email hyperlink as mailto:earma@arrowproduction.com it goes
straight through without any extra steps.
9. Include your toll-free number for orders. Are
you thinking you can't afford a toll-free number? The question
is can you afford not to have a way your customers can immediately
call you after reading your article full of helpful information
in your field. Whether you can agree with that or not there
are affordable solutions to get your toll-free number for
orders. Ureach may be an affordable toll-free solution.
10. Change the format of your resource box often.
Many business owners and writers like the list with bio at
the end. While many consultants and speakers enjoy the paragraph
form for their signature box.
If you don't write your short, focused, clear but subtle
sales message into your signature file, you may miss out on
hundreds of leads to subscribers and customers. Craft yours
now and watch your resource box sing in the profit arena.
Click
Here to Read Part I
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