If done correctly, resource boxes sell your book, your
product even your service!
Are you marketing your book or product/service by writing
articles in your expertise? If so, always design your signature
file to sell on every article. You never know who might read
your article once submitted to top eZines and websites in
your field. Experts say, "The few lines at the end of
your article called a signature box have proven to be even
more important than the message itself."
This signature box should contain your subtle sales message
including multiple ways to contact you. Persuade your reader
to subscribe to your ezine. Entice them to visit your site
for your free e-book, mini-course or special offer. To make
your resource box sing and sell use the following ten tips:
1. Make it focused, short and clear. The
biggest mistake
marketers make when developing their signature file is they
make it too long and confusing. Focus on one offer per signature
file. Aim to make your message clear.
2. Include your full name with your title in the
top line. Put your best foot forward with your strongest
title and track record. For example, Earma Brown, 10-year
author, entrepreneur and book coach. If including the copyright
sign here don't date it so your article can maintain a shelf-life
as long as possible. Some readers will assume it's dated information
if the date is over a couple of years.
3. Compose your short mission statement which includes
a major benefit for the second line. For example,
"Helping writers realize their book dreams" or "Making
complex communications simple." Ask friends to vote on
your top five.
4. Incorporate one book title or product/service
in the third line. If you have written several books
or have extensive products/services you must choose one to
focus on per signature file. You will defeat your purpose
to subtly sell if you don't keep in mind the first tip's advice,
"Don't make it too long or confusing."
5. Include your address, city and zip in the fourth
line.
Follow the 2003 new law and help combat spam. Also, consider
everyone may not be reading your article from the computer.
Make it easy to connect with you. Even if it's not the most
popular, snail mail is still considered a valid choice.
If you don't write your short, focused, clear but subtle
sales message into your signature file, you may miss out on
hundreds of leads to subscribers and customers. Craft yours
now and watch your resource box sing in the profit arena.
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