Join the Information Revolution!

Online readers love free information. They scour the internet daily looking for specific information to solve their problems, help them be successful, live longer or get healthy. You should join the information revolution too! Publish your free helpful solution-oriented articles to the web. But wait! There are a few things to keep in mind when writing for the web. Long paragraphs are usually acceptable for print media; they are not for the web. If you want to write articles that web users will love to read and put to use follow these 7 simple tips:

1. Make your article scan ready. A study by Jakob Nielson publicized as guru of web page usability by the New York Times published that only 16 per cent of his test users actually read the copy they found online; 79 per cent of them simply scanned it. Your impatient web readers will want important information to jump out at them.

Some practical ways to make your text scannable are: headings, sub-headings, bulleted list, numbered lists, easy steps and/or typeface variation. For example, compelling headlines are considered an art. Are you drawn to the author’s article as “How to Write Web Articles” or “5 Tips to Write Winning Web Articles?”

2. Keep it short. Get and keep the attention of web readers by delivering short messages. You put effort into gaining your web reader’s attention; now make their click worthwhile with brief compelling copy in bite sizes.

Start with the conclusion. Your readers may not make it to the end of your piece to get it. Web readers don’t want to get bogged down in long blocks of text. So get to the point early and use the rest of your article to support that main point.

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How to Hunt the Hidden Treasure in Your Customer Files

Are you looking in all the wrong places for customers to increase your bottom line, to sell more books? You may just need to look in your prior customer files.

Do you realize your most profitable trail leads to your
current and former customers? Most business professionals
don’t. They are too busy trying to seek after new customers, that they neglect what they already have. According to a surv ey conducted by Fortune magazine it is FIVE times as expensive to get a new customer as it is to sell to an existing customer.

1. Uncover Your Fastest Source of New Profits

You are literally sitting on a treasure chest this very
moment. Really, you are! The fastest, straightest path
to developing increasing business growth is consistently
going after your past and current customers. Your customers look to you, they have faith in your abilities,
and they like you. So wouldn't it make sense to become
more active --in marketing to your existing
customer list? For more information on how to hunt the hidden treasure in your files click here.

--earma, scribe's corner blog

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We invite your feedback. We consider this ezine a journey of mentoring other writers and small business professionals in realizing their BEST book and web dreams. To send feedback, email us at feedback@writetowin.org

Copyright 2005. This newletter content may be reprinted and/or forwarded in full with author's name and contact information. Back issues are archived at http://www.writetowin.org/ezinearchive.htm

Inspire Me to Win!
"Would you like me to give you a formula for success? It's quite simple, really. Double your rate of failure. You're thinking of failure as the enemy of success. But it isn't at all. You can be discouraged by failure -- or you can learn from it. So go ahead and make mistakes. Make all you can. Because, remember that's where you'll find success. On the far side."

--Thomas J. Watson .