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Thank you for visiting the Write to Win web site. We will post book writing tips here. Enjoy!
Book Writing Tip of the Week: Don’t Be Afraid to Brand You may have heard as I have, branding is for the big guys ONLY. After all, they have the power and money to make their brand stick in the minds of people. My response to that is 'Did they (the big guys) all start out with non-descript cookie cutter ideas? Or did they start with small unique ideas and big passion?" My point is, go ahead brand it, make it unique, make it special, and make it your own. Remember the acronym and term ‘your USP – Unique Selling Proposition’ that most marketers teach and swear by. Well, a little twist on that for your book , “Make your message stand out with your own unique selling point.” Don’t copy. You can still use your successful mentor’s work as a guideline but come up with your own take on a common subject. Brand yourself, your business and your book. Think about the greatest benefit that you offer through your book or service. Consider your book and chapter titles. Now think about your keywords and headings on your website. Do you see a repeating word that stands out? For example, the book “Write Your Best Book Now” the author threads some form of “win” throughout her materials. Ever heard of the Chicken Soup for the Soul series? The title changes in its audience but the Chicken Soup brand stays the same. For example, there’s a Chicken Soup for Teen-agers, Chicken Soup for Mothers, and so on.
"Take a chance! All life is a chance. The man who
goes the furthest is generally the one who is willing to do
and dare." --Dale Carnegie
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