| 7 Book Titles
that Go the Extra Mile for Your Book!
Form your book titles to go the extra mile!
The Information Highway has turned into a Sea of
Information. It’s teeming with information from every
direction. So how does one make a difference in such a vast
medium? If you don’t want your book and material in
general to be lost in the sea of information streaming into
your reader’s consciousness each day, you must title
them well. In fact, all marketing material from your 5 page
sales letter, tri-fold brochure or email campaign to the 2
line classified ad needs the attention grabbing power of a
Create sizzling titles designed to hook your potential readers.
One of the most important skills to develop as a marketer
of your book, product or service is the skill of creating
attention-grabbing titles. When you master this skill you
may use it in every aspect of your writing to attract more
readers, more sales, improve your cash flow and increase your
You will need title writing skill for your book titles, chapter
titles, sub-heading. Even bullet points will have pulling
power if they are developed correctly. Your website will need
passionate headings to capture the attention of your web visitors.
Titles set the stage for your potential audience. They either
will work to grab your potential reader by the collar and
pull them in for the read or they don’t. Top titles
create excitement, anticipation and enthusiasm for more. You
want your titles to express the heart and passion of your
message. Here are 7 top title templates to help create your
1. The Command.
“Write Your Best Book Now!”
Most will say they don’t like being told what to do.
But our human psyche seems to respond in spite of what we
like. The command has an immediate effect. Why? It connects
with the “Yes, I want that” spot within us all.
Commands reassure you that helpful advice will follow that
help you get what you want from the advice. It tells the readers
it’s possible to achieve the benefit the author is claiming.
2. The How to.
“How to Make Your Article Go the Extra Mile"
People love to learn with simple steps and fast. Combine it
with a powerful benefit and you will reel your reader in every
time. You decide. Does the title above, “How to Make
Your Articles Go the Extra Mile” or “8 Ways to
Format Your Article”
3. The Provocative Statement.
“5 Mistakes to Avoid That Drive Your Web Visitors Away
In Less Than 2 Minutes”
You mean my site could be driving my visitors away that fast. Especially,
if you have been working hard to get site visitors you would want
to know what would drive them away fast. Provocative statements
pull at our attention like an electric shock. They make us curious.
They sometimes make us mad. They make us feel a lot of different
things but most of all they make us read.
4. The Question.
“Do You Want More Traffic, More Free Publicity,
Most times people unconsciously answer the question you pose
in their minds. The key is to provide the answers in your
copy including statistics. For example, “Have you ever
felt afraid to buy online? Like it or not, many are still
cautious of buying on the web. A Boston Consulting Group Consumer
Survey found that 70% of respondents worry about making purchases
5. The Big Promise.
“How to Increase Sales 400% by Using Short Articles”
People will click away from hype and never come back. But
if you have a big gun don’t be afraid to pull it out
and use it. Consider carefully and use sparingly; then make
your big promise and deliver. People will remember your promises
and come back for more or purchase. Don’t forget to
include the specific delivery or ‘how to’ in the
copy beneath your big promise headline.
6. The Confusing.
“3 Little Pigs Went to Market but One Went Faster”
Develop curiosity into your title. A seemingly opposite simile
works like a charm. Sometimes the title that doesn’t
make a lot of sense will pull your audience in for the read.
Would the title above arouse your curiosity? The confusing
title can capture the attention of your audience just to see
what it’s about.
7. The Top Benefit.
“Think and Grow Rich”
A winning non-fiction title immediately communicates the benefit
readers will gain after reading your book. Benefit-oriented
books often use the problem-solution approach. Master (A)
this skill or technique and get (B) this benefit. Readers
buy non-fiction books for a “benefit” for something
that will help them, grow them, profit more, less expense,
less trouble, gain more time, less stress, better relationships,
better health, less drama, less trauma, more energy and vitality
and less fatigue.
Develop this valuable skill and you add magnetic pulling
power and punch to all your marketing documents including
your front book cover and chapter titles that will get your
message read. Titles set the stage for your potential audience.
They either grab your potential reader by the shirt or they
don’t. Create your titles to be ‘the match’
that ignites your reader’s interest in reading your
important message. Title well and prosper!
© Earma Brown, 13 year author and business owner
helps small business owners and writers who want to write their
best book now! Author of “Write
Your Best Book Now”, she mentors other writers and business
professionals through her monthly ezine “iScribe” at
Subscribe now at