8 Tips to Write Your Information Articles to Go the Extra Mile to Sales

Your audience is hungry for information. But they want it in the right format. The format must be easy to read, easy to digest and easy to apply. If you deliver your articles the way your audience likes it, they will reward you by
reading every article you publish.

They will even visit your website, sign-up for your ezine
and eventually visit your product page just to receive more
of your helpful information. By writing short articles you
can capture attention, gain more traffic, create more sales
and most importantly, be helpful to people when they need
it. Here are seven quick tips to help you format your
articles and make them go the extra mile:

1. Question/Answer. This is a popular format for everyone
wants their questions answered in a 123 fashion. If only
all questions could be answered in a numbered method.
Discover your audience's burning questions that you have
the answers for. List the questions; write a short
paragraph that answers each question. Write a short
introduction and even shorter summary. There you have it.
An easy to read and easy to digest short article answering
your audience's most pressing questions.

2. Problem/Solution. I absolutely love this format. I
myself have gotten tons of problems solved with this
format, after reading someone's problem/solution article.
Therefore, many of my business problems that I solve become
guess what kind of article? Yes. You are right; they become
problem/solution articles. Simply describe the problem in
one short paragraph and offer the solution in a one
sentence paragraph below it. Or vice versa, describe the
problem in a one sentence paragraph and give the solution
in the longer paragraph.

3. Myth/Truth. The myth/truth format is another format
that I use often in my writing. I guess because there are
plenty of myths to destroy in any field. No, really I don't
see it used as much as the other formats. So it becomes one
of my attempts to be different. Also, you can easily
convert other formats of yours or your favorite writer. For
example, if you are inspired by another writer's topic
instead of plagiarizing their work simply turn their list
of mistakes into secrets or solutions. Simply present the
facts in your own voice and viewpoint.

4. Tips/Advice. I think you know by now. I love writing
short articles that help people. I mention that because I
felt myself wanting to write, the same words at the
beginning of this tip. You know," I love the tip format."
This article is a great example of the tips format. I
listed eight tips and short advice on how to accomplish the
tip. So, list out your tips and write a short paragraph of
advice to explain the tip.

5. Top Ten List. A variation of the tips format is the top
tips list. Your top tips list may consist of the Top Five,
Top Ten, Top Seven or practically any number of ten or
less. I have even written the single most important tip to
…Sometimes, that one gets more attention than the other
numbers, because it answers a desire in all of us that want
it as easy as possible. It's great if I can achieve it in a
single step or even the 2 most important ways sound better
than three or seven.

6. How To. Just as we all want to achieve anything in the
easiest way possible, we also like to be shown how to do
anything and everything. My clients have often said to me,
"Just give me 5 easy steps or 3 easy steps and I know I can
do it. I'm the same way, aren't you? Format your article to
teach something and offer easy steps to accomplish it.
Again, list them and write a short paragraph explaining
each step.

7. Ways/Secrets/Habits. Another variation of the How-to
article can be written in ways, secrets, habits, or things.
I have even formatted one of my articles into weapons
called "7 Weapons to Conquer the Giant Procrastination."
The weapons became how-to tools to overcome procrastination
keeping you from writing your best book now. Visit
http://www.writetowin.org/win-articles.htm for a copy of
this article.

8. Reasons. Most people can understand any given topic
better if they can know the whys or reasons that support
it. Websites are becoming more and more popular across the
globe. As a website developer, I wanted to help my clients
understand strong reasons for them to get a website now.
Yes. The article became, "10 Reasons You Need a Website."
Think of something you want to convince your clients of and
write an article doing so. For a software developer
wanting to sell more of his ebook creation software, his
article became "18 Reasons to Write an eBook and Give it
Away Free"

Every one loves bite-sized, useful information. Why not
join the Information Revolution, by writing short articles
to promote your ezine, website, product or service. Your
readers will enjoy receiving your expertise and make sure
your articles go the extra mile by telling all their
friends about your informative, helpful service.

More Article Writing Help

=================================
© Earma Brown, 13 year author and business owner
helps small business owners and writers who want to write their best book now! Author of “Write Your Best Book Now”, she mentors other writers and business professionals through her monthly ezine “iScribe” at http://www.writetowin.org Subscribe now at
iscribe@writetowin.org