| Top Ten Winning
Habits of Website Owners that Profit, Part II by Earma Brown Develop the Habits of Profitable Website Owners and Prosper! Anyone that invests time or money in their website wants a good return on investment (ROI). All want to gain more leads, convert more visitors into paying customers or just plain get their important message out to more people. There are winning habits profitable website owners make that increase their effectiveness, profits and literally attract visitors to their sites. Incorporate five more of those ten winning habits and make your site a more effective marketing tool, increase profits or keep visitors coming back for more of your helpful message: Winning Habit #6 They Optimize Graphics and Reduce Page Load Time It’s important to include graphics and photos to illustrate your message effectively. Yet keep in mind, that too slow page load is one of the top reasons people avoid certain sites. Researchers say the maximum time visitors will wait for a page to load is around 10 seconds. For non-techies like the author optimize your graphics, with a gif/jpeg cruncher: http://www.spinwave.com/crunchers.html Winning Habit #7 They Build Trust and Creditability Like it or not, many are still cautious of buying on the web. A Boston Consulting Group Consumer Survey found that 70% of respondents worry about making purchases online. After you have used all the techniques for capturing your visitors interest, be sure to include enough supporting information on your website. If you sell graphic design services, the supporting information would be a portfolio or samples of your work. Case studies solving your client problems, how you solved them and how they benefited as a result would be great supporting information for consulting services. A testimonial page would help build creditability as well. You’ve done what it takes to attract visitors, capture their interest when they arrived, now reward them with a professional trust-worthy website.
About 4-5% of all links on the internet are broken. Broken links are a frequent cause of visitors leaving early. It creates a bad impression and may cause search engines and directories to not list your site. Test and double test everything and then test again. Poorly written or misspelled text, broken links and inaccuracy on business sites speak unprofessional. Be professional and prosper. Free link validator: http://www.elsop.com/linkscan/quickcheck.html Winning Habit #9 They Call to Action Many website’s lose countless opportunities to make a sale or capture a lead because they fail to ask something of their visitors. Call your visitors to a specific action. At the end of every page use the power of the direct command whether it’s simply directing them to contact you for further information or a directive to browse further into your site. For example, instead of “If you would like this beautiful travel brochure, we will be happy to send it” use “Sit down right now and fill out this form to start planning your vacation.” Or instead of “Call us to purchase your widget” use “Dial this number 877-846-9908 to purchase your widget today.” Winning Habit #10 They Make it Easy Customers not only want to know what you offer, what’s in it for them, and who you are, they want to be able to contact you. Especially, if you are selling a product or service they may have questions about the product you are selling. They want to know they can contact you if a problem arises with their order. Web Wit Tip: Capture more sales by including your phone number and contact information on every page. If you are serious about making your website a more effective marketing tool or increasing its profits, begin by creating the suggested habits of website owners that profit. Even one or all of the successful habits will help make your website one that your visitors will proudly refer, buy from and come back to over and over again. © Earma Brown, 13 year author and business owner |
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