| Top Ten Winning
Habits of Website Owners that Profit, Part I by Earma Brown Develop the Habits of Profitable Website Owners and Prosper! Anyone that invests time or money in their website wants a good return on investment (ROI). All want to gain more leads, convert more visitors into paying customers or just plain get their important message out to more people. There are winning habits profitable website owners make that increase their effectiveness, profits and literally attract visitors to their sites. Incorporate these ten winning habits and make your site a more effective marketing tool, increase profits or keep visitors coming back for more of your helpful message: Winning Habit #1 They Develop a Purposed Site The secret behind writing any effective marketing piece including websites is planning your message out carefully before publishing. Pre-plan your website. Give it a distinct purpose. Is it to make money, gain credibility or share a compelling message? Decide what you want your visitors to do. Whether it’s to request more information or purchase a service or product, use your website to convince them to take the next step. Winning Habit #2 They Use Descriptive Terms in Web PageTitle Every web page has a windows-style title bar. The words that appear in that title bar are determined by what you include in the title tags in the top html code for the page. Most people put the name of their company in this slot. But you or your web designer may want to choose a descriptive term, unless the name of your company includes a description. Make that descriptive term a phrase or word that someone looking for your services would search for to find what you sell. Web Wit Tip: Search Engines place heavy emphasis on the words in the title bar. Similar to the text on your page, the closer the text in the title bar matches the term a Web Surfer is looking for, the higher your site will rank when the results of the search are displayed. Winning Habit #3 They Keep it Simple and Focused Simplicity will focus your message into a powerful arrow that will hit the mark. Avoid using distracting elements that may dilute or detract from your message. Limit or eliminate flash technology that breaks focus. Write a 1-2 sentence thesis for your website. What central message will it communicate? Do your pages support or illustrate that message.
Winning Habit #4 They Make Their Home Page and Product Page Benefit Oriented Focus your home page and product page on your customer’s needs not yours. Identify the benefits of your product/services. Explain what’s in it for your visitors. Avoid lengthy bios and discussions of your company’s accomplishments. Get their attention with benefit driven headlines and text. The headline should clearly state what you offer and suggest a benefit. For example, “Fast accurate billing for Dallas County Doctors and Medical Offices” or “Computer Systems that grow with your business.” Web Wit Tip: With that said, don’t leave out the company information. After you have captured your customers’ interest with benefit driven headlines your customers may want to know more about your company before doing business with you. So if you have purposed your site to sell your product or services, make the company information a link on your home page.
Make your site easy to navigate. Place your links or buttons
in a prominent place and keep them in the same place on every
page. Your design should guide visitors through the information
you want them to read. Make your colors, layout, links, and
buttons consistent. Title every page so visitors will always
know where they are. Place your buy buttons or contact information
in same place from page to page. Provide a links back to the
homepage. If you are serious about making your website a more effective marketing tool or increasing its profits, begin by creating the suggested habits of website owners that profit. Even one or all of the successful habits will help make your website one that your visitors will proudly refer, buy from and come back to over and over again. © Earma Brown, 13 year author and business owner
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