Ten Secrets
to Write Your eBook Like a Winner, Part I
You already have what it takes to write your first e-book. And
like other winners you can create or increase your passive income
stream each month. Your winning competitors wish you would never
discover these secrets.
You may be asking “What if I don’t have the mind of
a techie?” You can still write your winner e-book and start
earning in a few weeks. Start by solving your readers’ problems
using your expert knowledge. You know the articles and reports already
in your files. Expand one of your articles or speeches into a short
book by adding a short story or some practical how-to steps.
If you want to increase your present book income or just get started
now, read these ten secrets and apply them:
6. Secret Six. Automate your business. Don’t
get frustrated if you are a non-techie, like me. You can do it.
Take your time or at least decide to learn at your own pace. Years
ago, the author knew very little about the internet now she owns
many websites. She has published 5 inspirational e-books and several
on internet marketing and e-book writing/publishing at the time
of this writing.
Write your e-book quickly but offer a quality product. Aim to give
your customer more than they have asked. Market your book on your
site, on the site of others, everywhere basically. A good place
to start is eBay or Booklocker. Don’t forget to offer your
e-book for sale through an 800 number. Ureach is an excellent service
888-506-7790. Setup a download link for people to access your product.
Consider Paypal, Clickbank and/or 2Checkout and/or your own merchant
account for offline purchases to offer your customer choices. They
will reward you by choosing one.
Whenever you are ready, think delegation, delegate some of your
work to a computer assistant. For some perfectionist (not me) delegation
may sound like a dirty word. Contact your local high schools and
technical schools where bright techies live. The expense is low
in comparison to the results you can gain.
7. Secret Seven. Sizzle Your Title. Your title
may well be 90% of the pulling power for your book. An excellent
title is short. The top titles are benefit driven. Don’t forget
to heat them up with emotion. Use terms your audience can relate
to. Use action words and verbs. Quantify change with ways and time
limits. Use one or two word ideas to tell a story. Pledge change.
Spark interest. Instead of “How to Write an E-book”
the author chose the title “Ten Secrets to Write Your E-book
Like a Winner.” She quantified change, sparked interest and
branded her title.
Have a meeting of the minds with friends or associates. Let them
help you choose the best title from the list. Find out which will
make them pull out $15-20 or more to buy your book.
8. Secret Eight. Leverage Your Sales Potential.
Think for a moment about the valuable knowledge that you have packed
into your e-book at $20 a sale. Remember the principle “Divide
and conquer” Web users love chunks of information. To leverage
your sales conquer and divide your e-book into an e-course. With
minor revisions, you can set your book up as a how-to course or
mini-course. In the e-course format you can double your price and
up. Don’t forget to bundle several lower cost e-books and
offer a discount. At one of the author’s sites she sells 2
e-books for 20.00 separately, bundled she sells them for $30.00
9. Secret Nine. Add bonus value to your e-book.
When you add bonus value (2-4 how-to lists, articles, special reports,
sample chapter or mini-course) at the end of your e-book document,
you increase its value. Many (author included) will buy for the
bonuses alone. Most people love bargains and valuable free stuff.
Everyone is looking for original but useful information. Implement
this secret of bonuses and watch your subscriber rate and sales
go up.
10. Secret Ten. Market before, while and after
you write. Most writers want to avoid marketing. I overheard a writer
saying, “I wrote the book. Why should I have to market it
too?” Whine, whine…No really as you know marketing can
be hard work. From my marketing friend Judy Cullins there are seven
hot selling points that will make it much easier: Put marketing
into each chapter title, each chapter’s questions you will
answer, rough draft of e-book’s back cover (sales letter),
the one-minute tell and sell, targeting your audience, thesis, and
table of contents. You can implement these before you write a single
chapter.
It’s faster to write an e-book if you know how. People surf
the net daily looking for practical information and knowledge that
you have. Don’t let your ideas, knowledge and expertise fade
away. Put it to work for you in an e-book. Remember, if you need
help contact a professional book coach or take an e-course to inform
yourself.
For More Ebook Writing Tips
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© Earma Brown, 16 year author and business owner
helps small business owners and writers who want to write their
best book now! Author of “Write
Your Best Book Now”, she mentors other writers and business
professionals through her monthly ezine “iScribe” at
http://www.writetowin.org
Subscribe now at
iscribe@writetowin.org
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